- ISBN13: 9780749455934
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Private labels, also known as “store brands” or “house brands,” have long been associated with inexpensive name-brand knockoffs. In recent years, however, retailers have begun marketing higher-quality products under their private labels. The result has been a huge increase in the market share of private label brands. Of every 0 spent around the world, is spent on a private label.
The private label industry is worth an estimated one trillion US dollars, and its growth
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